Mobile Apps and Web Analytics Market Scope:
Mobile Apps and Web Analytics Market Size is expected to reach USD 11.4 Billion by 2030 registering an exponential CAGR of 4.60% by 2022-2030
Mobile apps and web analytics refer to the process of gathering and analyzing data related to mobile applications and websites to better understand user behavior and improve overall performance . Mobile analytics focuses on capturing data from mobile apps, while web analytics captures data from websites and web apps. The data collected can include metrics such as user engagement, session duration, and conversion rates.
Some common tools and practices used in mobile apps and web analytics include tracking scripts 12, data visualization tools, A/B testing, and conversion rate optimization. The insights gained from these analytics can help organizations make data-driven decisions about how to improve their mobile apps and websites.
The global market for mobile apps and web analytics is projected to grow significantly in the coming years 12, with many vendors offering specialized solutions to support these functions. Some notable vendors in this space include Mixpanel, Google Analytics, and Fullstory.
The mobile apps and web analytics market witnesses continually rising revenues. These analytics platforms enable users to understand how much traffic a website or mobile app draws and pick out fraudulency and check other aspects of digital campaigns to ensure that they are accurate and not sub-optimal. With the rising demand for rich, privacy-friendly analytics to check end user’s preferences and what they like most and make the best decisions based on product pages, the market is projected to garner significant traction across the globe.
Mobile Apps and Web Analytics Market Drivers
Increasing Demand from Global Enterprises to Deliver Frictionless Digital Journeys to Customers Defines Market Landscape
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Additionally, increasing adoption of mobile apps and web analytics for customer acquisition and optimize digital marketing advertising campaigns are major trends boosting the market size. Proliferation of traditional web analytics and application performance management (APM), providing real-time analysis to identify issues and improve digital customer experience.
Besides, rising uses of big-data behavioral solutions and content analytics solutions for web and mobile apps by various businesses to capture, record, analyze, and replay digital sessions with customers create substantial market opportunities. This, as a result, would benefit the mobile apps and web analytics market. Also, increased mobile apps and web analytics used by marketing professionals and advertisement companies increase market shares, enhancing the digital customer experience.
Rising Complexity of Application Integration Hampers Market Growth
Every business must recognize the value that data brings to decision-making. However, mobile learning (ML) and artificial intelligence (AI) has enormously affected how people collaborate with machines. On the other hand, the demand for experiences that are more custom fitted is changing each day.
The world of mobile applications has ceaselessly grown and improved in recent years due to the advancement of AI-related user engagement. All these factors act as major headwinds for the market growth, presenting challenges of lack of domain-specific expertise.
Segmentation of Market Covered in the Research
Global Mobile Apps And Web Analytics Market has been segmented based on Component, Deployment, Application, Vertical, and Region.
By component
- Solution
- Service
By Deployment
- On-premise
- Cloud-based
By Application
- Customer relationship management
- Application testing analytics
- Mobile advertising and marketing analytics
- Search engine tracking and ranking Marketing automation
- Content marketing
- Event tracking
- Heat map analytics
- Social media email marketing Management
- Advertising optimization
By Vertical
- BFSI
- Healthcare
- Transportation logistics
- Media entertainment
- IT telecom
- Others
By Regional
- North America
- Europe
- Asia-Pacific
- The Middle East Africa
- South America
Regional Analysis
North America heads the global mobile apps and web analytics market. Factors like the strong presence of major mobile apps developers web analytics solution providers, and well-established technology development centers drive the market growth.
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Dominant Key Players on Mobile Apps and Web Analytics Market Covered Are:
- Microsoft (US)
- Amplitude Inc. (US)
- Google (US)
- UXCam Inc. (US)
- Oracle (US)
- Apple Inc. (US)
- Facebook (US)
- Adobe (US)
- Upland Software Inc. (US)
- Amazon Web Services Inc. (US)
- Flurry (US)
- AppsFlyer (US)
- Mixpanel (US)
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