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Data Bridge Market Research analyzes that the global marketing automation software market which was USD 10,191.42 million in 2023, is expected to reach USD 17,992.6 million by 2031, and is expected to undergo a CAGR of 12.1% during the forecast period 2024-2031.
Explore Further Details about This Research ing Automation Software Market Report "https://www.databridgemarketresearch.com/reports/global-marketing-automation-software-market">https://www.databridgemarketresearch.com/reports/global-marketing-automation-software-market
Marketing Automation Software Market Scope and Segmentation
REPORT METRIC | DETAILS |
Forecast Period | 2024-2031 |
Base Year | 2023 |
Historic Years | 2022 (Customizable to 2016-2021) |
Quantitative Units | Revenue in USD million, Volumes in Units, Pricing in USD |
Segments Covered | By Component (Software, Services), Application (Social Media Marketing, Email Marketing, Inbound Marketing), Deployment (On-Premise, Cloud) |
Countries Covered | U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of the Middle East and Africa |
Market Players Covered | SugarCRM Inc. (U.S.), Aptean (U.S.), Creatio (U.S.), Infor (U.S.), Oracle (U.S.), Pegasystems Inc. (U.S.), SAP (Germany), Salesforce (U.S.), Zoho Corporation Pvt. Ltd. (India), Bullhorn, Inc. (U.S.), Microsoft (U.S.), Technology Group International (U.S.), ACG Infotech Ltd. (India), Ayoka, L.L.C (U.S.), Consensus Sales, Inc. (U.S.), eLeader (Poland), TechManyata Software Solutions Pvt. Ltd. (India), Sage Group plc (U.K.), IBM (U.S.), Adobe (U.S.) |
Market Opportunities |
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Market Definition
Marketing automation software is a type of programming that makes acquiring, evaluating, and dispersing sales pipeline data easier. The SFA's major purpose is to minimize the amount of administrative work that individuals have to conduct manually. Managers can utilize SFA software to monitor salespeople's behaviour and performance while also developing new marketing strategies.
Global Marketing Automation Software Market Dynamics
Drivers
- Rising Demand of Mobile Marketing Automation
The efficacy of personalized advertising in driving sales and conversions surpasses that of generic advertising. By pinpointing specific market segments with pertinent and tailored messages, enterprises are better poised to captivate their audience and persuade them into action. This, in turn, cultivates heightened conversion rates and subsequently steers revenue growth within the market. Establishing a connection with customers on mobile platforms is increasingly imperative for enterprises and is a driver for market growth.
- Increasing Emphasis on Efficiency and Productivity
The market is being driven by the increasing emphasis on efficiency and productivity in sales processes. Companies across various industries are recognizing the need to streamline their sales operations to remain competitive. Marketing automation software offers tools and features that automate tasks such as lead management, contact tracking, and opportunity management, reducing manual effort and minimizing errors. This not only accelerates the sales cycle but also allows sales teams to focus on building customer relationships and closing deals. As organizations continue to prioritize efficiency and productivity, the demand for sales force automation software is expected to grow significantly.
Opportunity
- Increase in the Demand for Business Intelligence and Insights
The market is poised for substantial growth due to the increasing demand for business intelligence and insights. Businesses across various industries are recognizing the importance of data-driven decision-making processes. Sales force automation software not only streamlines sales operations but also provides valuable data and analytics. With the advent of advanced analytics and AI-driven capabilities, these platforms can offer deep insights into customer behavior, sales trends, and market dynamics. As companies seek to gain a competitive edge, the demand for SFA software is expected to surge, driving market expansion.
Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2022)
- Past Pricing and price curve by region (2018 to 2022)
- "https://www.databridgemarketresearch.com/reports/global-marketing-automation-software-market">ing Automation Software Market Size, Share, Size Forecast by different segment | 2023−2029
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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