According to IMARC Group latest report titled “United States Beer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on United States Beer market size. The report also includes competitor and regional analysis, and contemporary advancements in the market. The United States beer market size reached US$ 101.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 118.7 Billion by 2028, exhibiting a growth rate (CAGR) of 2.8% during 2023-2028.
Beer is a fermented beverage crafted from water, malted grains (typically barley), hops, and yeast. A drink with ancient origins, it comes in a wide array of types, including lagers, ales, stouts, and IPAs, each with its unique flavor profile, brewing technique, and history. The brewing process involves the fermentation of sugars from the malted grains by yeast, producing alcohol and carbon dioxide. Hops are added for flavor, aroma, and as a natural preservative. Beyond mere refreshment, beer offers a rich tapestry of tastes and experiences, and its social aspect is lauded worldwide. From crisp lagers perfect for summer barbecues to robust stouts savored in colder months, beer caters to a diverse palate. A significant advantage of beer, particularly craft variations, is its ability to pair with a plethora of cuisines, enhancing dining experiences.
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Market Trends:
The United States beer market is majorly driven by the meteoric rise of craft breweries. Additionally, consumers increasingly gravitate towards unique, artisanal flavors, propelling craft beer to the forefront. As the millennial and Gen Z demographic matures, there's a noticeable preference for quality over quantity, leading to a rise in premium and specialty beer sales. In addition, sustainability has become a central theme. Breweries are adopting eco-friendly practices, from sourcing local ingredients to minimizing waste, resonating with an environmentally-conscious consumer base. On the innovation front, non-alcoholic beers are carving a niche, catering to those seeking the beer experience without alcohol. Apart from this, the growing trend towards beer-infused with natural ingredients, including citrus or spices, offers a diversified flavor profile. Furthermore, collaborations between breweries, limited edition releases, and beer tourism (visiting breweries and beer trails) are creating a positive market outlook.
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United States Beer Market Segmentation:
Our report has categorized the market based on region, product type, packaging, production, alcohol content, flavor, distribution channel and end use industry.
Breakup by Product Type:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
Breakup by Packaging:
- Glass
- PET Bottle
- Metal Can
- Others
Breakup by Production:
- Macro-Brewery
- Micro-Brewery
- Others
Breakup by Alcohol Content:
- High
- Low
- Alcohol-Free
Breakup by Flavor:
- Flavored
- Unflavored
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
Breakup by Region:
- Northeast
- Midwest
- South
- West
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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