The global toothpaste market size is expected to enjoy a US$ 13.6 billion valuation in 2023, and further expand at a CAGR of 3.8% to reach a valuation of ~US$ 19.7 Billion by the year 2033. According to a recent study by Future Market Insights, the fluoride-based product segment is leading the market with a share of about 82.4% in the year 2022, within the global market.
Nearly 3.5 billion people worldwide suffer from oral problems, with dental caries being the most frequent ailment, according to the Global Burden of Disease Study 2019. Estimates show that 2 billion adults worldwide have permanent tooth decay, compared to 520 million children who have primary tooth decay. Oral problems are becoming increasingly prevalent in the majority of low- and middle-income nations due to rising urbanization and changes in the living environment.
The primary reasons for these issues are the accessibility and affordability of foods with high sugar content, inadequate fluoride exposure, and restricted access to community-based oral health care services.
Get your Sample Report to Boost Your Industry Knowledge for Valuable Insights! https://www.futuremarketinsights.com/reports/sample/rep-gb-16741
The promotion of fried, sugary meals and beverages, cigarettes and alcohol has increased consumer use, deteriorated oral health, and increased the prevalence of non-communicable illnesses overall. The rise in oral disorders has prompted a greater global acceptance of various toothpaste types.
Other than this, in the digital era, the influence of celebrities on social media platforms affects the demand for toothpaste globally. As fewer individuals are satisfied with the results of over-the-counter remedies, the picture-perfect culture of social media is increasing demand for these items.
Considering the above-mentioned factors there would be significant growth in the toothpaste market globally.
Key Takeaways from Market Study
- Fluoride based toothpaste dominated the market with an 82.4% market share as the product segment within the toothpaste market in 2022. The fluoride-based toothpaste has a wider acceptance rate among patients and thus the adoption rate is higher compared to fluoride-free toothpastes.
- Pastes accounted for 56.3% of the market share in 2022. Pastes are being widely used among the population compared to other forms and thus the market share is high.
- Medium (US $ 20-100) accounted for 50.8% of the market share in 2022. The majority of toothpaste are in the medium price range and thus the market share is high.
- Specialty toothpaste accounted for 65.3% of the market share in 2022. Currently, specialty toothpaste is preferred over ordinary toothpaste because of its advantages and thus the market share is high.
- Adults accounted for 79.7% of the market share in 2022. The adult population is more compared to kids and thus the market share is high.
- Wholesalers/distributors accounted for 27.3% of the market share in 2022. The wholesalers or distributors sell the products in bulk to retailers and thus the sales rate is higher.
- South Asia dominates among the seven regions, with a market share of 24.9% in 2022. The increased population in the region leads to an increasing market share in South Asia, when compared to the other regions in the world.
“Advancements in product portfolio and high-quality products in the toothpaste market is set to increase the sales of toothpaste across the globe,” says an analyst of Future Market Insights.
Request the Full Report Methodology Now!
https://www.futuremarketinsights.com/request-report-methodology/rep-gb-16741
Market Competition
Due to the increased presence of major participants in the industry, the toothpaste market is very fragmented. The market for toothpaste is very large because it encompasses a wide range of products.
The strategies that are commonly followed by the key players include product launches, partnerships, training expansions, collaborations, acquisitions, and mergers.
- On February 8, 2021 Ultradent partners with American Orthodontics.
- On November 1, 2018, Colgate launched UK Recycling Solution for oral care products and packaging
Key players are – The Procter and Gamble Company, Unilever PLC, Johnson Johnson, The Colgate Palmolive Company, GlaxoSmithKline PLC (GSK), Church and Dwight Co., Inc., Henkel AG Company, KGaA, Patanjali Ayurveda Ltd, Amway Corporation, Lion Corporation, Ultradent Products Inc.
