In the digital age, marketing has transformed from traditional billboards and print ads to powerful online strategies that reach audiences across the globe. Digital marketing refers to the promotion of products, services, or brands through online channels such as search engines, social media, email, websites, and mobile apps. It helps businesses connect directly with their target audience, understand their behavior, and deliver personalized experiences that drive measurable results.
Unlike traditional marketing, digital marketing is data-driven and interactive. Every click, view, and interaction can be tracked and analyzed to understand what works best for a business. This allows marketers to refine strategies in real time, reduce costs, and increase return on investment (ROI).
