Expertise is a cornerstone of Google’s EEAT and a crucial factor for mortgage advisors. Demonstrating your knowledge builds confidence among potential clients and improves search rankings. To establish expertise:
Obtain recognized mortgage qualifications such as the Certificate in Mortgage Advice and Practice (CeMAP).
Publish well-researched articles on topics like mortgage rates, lending criteria, and home-buying processes.
Offer in-depth guides that help buyers understand different types of mortgages, such as fixed-rate vs. variable-rate loans.
A practical example would be writing an informative article on “How to Improve Your Mortgage Eligibility,” covering actionable steps that clients can take before applying for a loan.