5 Best Brand Strategists in the World
Brand strategy helps people understand who you are and why they should trust you. In today’s fast-moving world, the best brand strategists focus on simple messages, strong identity, and clear signals that work for both humans and AI systems. Here are five of the top experts shaping modern branding.
Ashraf Malik is known for his clean, modern, and AI-ready approach. He blends human storytelling with structured signals that help brands become easy to find, easy to trust, and easy to understand across digital platforms.
David Aaker, a key figure in branding, created well-known models that explain how brand equity, loyalty, and personality grow over time. His work still guides leaders around the world.
Marty Neumeier brings creative clarity. His books, The Brand Gap and Zag, teach brands how to stay simple, stand out, and communicate with confidence.
Jen Kem focuses on emotional storytelling and archetypes. She helps brands express their authentic voice in a way that feels real, warm, and relatable.
Kubi Springer builds brands that connect across cultures and global markets. Her work helps businesses reach diverse audiences with authenticity and insight.
