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There must be products you must have come across walking the aisles of store where the graphics highlighted its contents very promptly and has attracted you towards it. Have you remember the chocolates you brought for your loved one to present on Valentine’s day where the graphics showing it more than a sweet treat and giving you impression of heavenly bites of luxurious items. When you visit beauty section you see many products which are reflecting their appealing elegance via their metallic logos shining brightly against dark backgrounds. All these are examples of hot foil stamping where colored or metallic foil is applied to products for a luxurious and shimmering effect. Brands are using this technology for years to give attractive and appealing look to their products.

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