The global Vitamin D testing Market experienced significant growth in 2021 and is expected to continue to expand rapidly during the forecast period. The increasing demand for reliable vitamin D testing products, coupled with their adoption across healthcare industries, is driving market growth. The rising need for innovation in medical procedures in the healthcare industry has led to the development of tests that can provide more accurate results. Vitamin D or calciferol is an essential nutrient required by the human body for good health, cell growth, and stronger teeth. It is classified into two types based on its source –

 Vitamin D2, which is man-made and added to food, and Vitamin D3, which is synthesized in the human skin and can also be found in animal-based food. Both vitamins are extremely vital in the human body to perform a variety of functions, including reducing inflammation, strengthening the immune system, and improving neuromuscular functions. The increasing prevalence of chronic illnesses and geriatric population is expected to create opportunities for market revenue growth over the forecast period.

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Rising awareness among people about the consequences of nutritional deficiencies, increasing geriatric population, and the rise in cases of chronic illnesses in both young and old populations have driven market revenue growth in recent years. Both vitamin D2 and D3 are chemically converted in the liver to 25-hydroxyvitamin D and 1,25-dihydroxyvitamin D, and they are increasingly being used as a measurement of concentrated 25-hydroxy Vitamin D for testing the levels of Vitamin D in the human body. Increasing public and private-sector investment for development and commercialization of various accurate, innovative, and easy-to-use tests, coupled with rising incidence of chronic illnesses, including type 2 diabetes, kidney disease, and autoimmune disorders are expected to drive market revenue growth during the forecast period.

The incidence of vitamin D deficiency is increasing due to minimum exposure to sunlight, low intake of vitamin D, poor absorption of food, consumption of phenytoin and phenobarbital, and changes in lifestyles. Furthermore, increasing prevalence of orthopedic diseases, cognitive disorders, cancer, and asthma has changed the perspective of medical procedures. Introduction of at-home testing kits and intravenous administration for quick results, combined with increasing expenditure in the healthcare industry in various developing countries, are expected to drive revenue growth of the market. The ability of vitamin D testing to identify bone malformations, bone softness and weakness, and fractures in adults is also expected to increase demand for and adoption of this testing, which is expected to have a positive impact on the market.

Factors including high cost of production, imposition of regulations, increasing complexities in the medical supply chain, and rise in prices of raw materials might hamper market revenue growth during the forecast period. Decline in the rate of reimbursement for vitamin tests, stringent government regulations, unavailability of approved techniques, and problems associated with sales of vitamin D testing kits in some countries are also expected to act as major challenges to market revenue growth.

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Based on testing type, the global market is segmented into 25-hydroxy vitamin D testing and 1,25-dihydroxy vitamin D testing. The 25-hydroxy vitamin D testing segment accounted for the largest revenue share in the global market in 2021 and is expected to maintain its leading position during the forecast period, owing to the availability of several commercial testing products. Increasing prevalence of vitamin D deficiency disorders, including rickets, ongoing research in this field, and the ability of this test to accurately detect bone malfunctions are expected to drive revenue growth of this segment. Moreover, this is the most preferred testing option among medical practitioners, due to ease in testing through blood samples. On the basis of end user, the market is segmented into diagnostic laboratories, hospitals and physician clinics, and home care settings

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