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Red rice consumption has increased due to an increase in demand for high fibre and nutrient-rich rice products. The presence of polyphenols is the primary cause for Red Rice's widespread consumption.
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Red Rice Market: Global Industry Analysis, Trends, and Forecast 2029

Red Rice Market size was valued at US$ 3107.5 Mn. in 2022 and the total revenue is expected to grow at 3% through 2023 to 2029